by Vadim Lidich
Posted on October 3, 2018
Being involved with startups and investors alike for several years now, I can tell that one of the most important aspects for a startup success is to get involved with the right investors. Smart money will propel your company, enhance your value proposition, and reduce time-to-market via tailored expertise and connections. Investors that like those would still be able to help you with funding, but will not provide value beyond the cheque. Moreover, some of your early decisions regarding investors will heavily influence the direction of your company, and willingness of other investors to get involved in the future.
My recommendation is to screen and research your investors to the point where you’re going after select few who will add value beyond writing you a cheque.
Crunchbase - here you can learn about investors that previously invested in your industry. Find out who investment partners are, and check out their professional background and investment portfolio to ensure they understand your industry and would be able to add value while involved with your company.
Angelist - always was and still is a leading directory of active investors across the world. I find Angel List to be more insightful when conducting investor research. It separates partner investments from fund investments, and shows investor preferences and areas of expertise. You may use it to research investors you’ve identify through Crunchbase search.
Airdyme - Airdyme is a platform that helps startups to identify and build relationships with smart-money investors. Instead of you doing all the work, you can leverage their matching capability to provide you with suggestions, based on startup traction, investor experience, fund specialization, and more. You can then take it off the platform to reach out and pitch your startup.
Once you’ve identify the right investors, reaching out shouldn’t be hard. After all, they already understand your business, and would be able to provide you with feedback as well as to poke holes in your thesis, while simultaneously determining whether to get involved with you as a founder.
Some of the strategies you can use to get a meeting with investors: